The purpose that differentiates a persuasive speech from any other kind of academic paper or speech is that the writer is expected to take a position on an issue related to the topic and defend it. The essence of writing a persuasive speech is to convince the reader to agree with the writer and perhaps to be moved to take action. This type of writing utilizes reason and logic to illustrate that one idea is more legitimate compared with another while persuading the reader to adopt a certain view. The use of solid evidence and sound reasoning is therefore a must if the writer is to convince the reader.
Just as it is when writing any kind of paper, the writer of a persuasive speech must plan before beginning to write it if the ideas are to flow smoothly and logically. The process of developing a carefully planned persuasive speech begins with the selection of a position, which is basically deciding on which side of an issue one is going to support and the solution to the problem that the writer is proposing. In order to do this well, the writer must always keep in mind the purpose of the speech. Developing a persuasive speech also involves analyzing the intended audience and deciding if the targeted audience is likely to agree or disagree with the writer’s position or if the audience is likely to be neutral to the position or to disagree with it. Continue reading How to Write a Persuasive Speech